MADISON, WI, June 11, 2025 / -- Fairway Independent Mortgage Corporation announced today that it has agreed in principle to an asset sale with Hallmark Home Mortgage.
Significant assets of Indiana-based Hallmark, licensed in 20 states, will become part of Fairway, the nation's second-largest retail mortgage lender. Hallmark Home Mortgage, Powered by Fairway, will be a new division of Fairway.
Fairway CEO and Founder Steve Jacobson will remain CEO of Fairway, and Hallmark CEO and Founder Deborah Sturges will join Fairway with the title of President, Hallmark Home Mortgage. Jacobson called the purchase of Hallmark a win for both companies: "Deborah and I worked together at Waterfield decades ago and have remained industry acquaintances ever since," said Jacobson. "Our shared values, and our trust in each other make this partnership a natural fit. Our shared vision will make us even stronger together."
"This strategic decision brings Fairway's expanded product portfolio, enhanced technology, and deep support resources into Hallmark's orbit," said Hallmark's Deborah Sturges. "To reconnect with my former colleague Steve Jacobson is truly exciting. This partnership puts both companies in the best position to grow, innovate, and lead."
About Fairway Independent Mortgage Corp.
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S. and was the #1 ranked mortgage origination company for borrower satisfaction in 2023 by J.D. Power.
SOURCE Fairway Independent Mortgage Corporation
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Kirby Bradley
Fairway Independent Mortgage Corporation
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kirby.bradley@fairwaymc.com